Sunday 16 March 2014

Judith Butler - Gender Performance ..

Gender Roles 

Traditional Females in Print:

The cosmopolitan magazine cover reinforces the traditional stereotypes of females, the over exposed woman with her cleavage hanging out is a typical representation of how women should look, having big boobs and curves is the look that the media and the society over exaggerate. The media and the society pressure women from a very young age that they should have that cetain look. 

Alternative Female in Print:

This magazine subverts the typical representation of women in the media, the certain look that the media exaggerates. However it can be argued that in some ways she's been portrayed as a typical female through the outfit she's wearing, the top brings out her chest and highlights the curves therefore appealing to men, backing the point of the male gaze.     

Traditional Males in Print:

This magazine cover highlights the typical portrayal of men, the built muscles brings out his macho and masculinity. This backs Judith Butlers argument of Gender Performance, that a man plays a certain role in the media to fit in with the requirements of the society. 

 Alternative Males in Print:

This magazine cover subverts the typical representation of men because of the way hes posed and the clothing. He's represented exactly the way women are portrayed, in terms of Gender Performance, this man plays the role of a female. 

Traditional Females in Broadcast: 

This advert is a traditional representation of women, cooking and cleaning in the kitchen, the power of this advert is amazing, over time her role as the domestic house wife doesn't change, the daughter also is portrayed in the same way, in the sense that she too will grow up to have the same role, the domestic house wife. This backs Judith Butler through the idea that women play the domestic house wife role in order to follow the society.

Alternative Females in Broadcast:


This advert is so powerful in terms of challenging Judith Butler theory of Gender Performance because the whole idea was to subvert the typical stereotypes. The women are represented negatively and the men are represented positively. 

Traditional Men in Broadcast:



This advert reinforces male gender performance through the fact that he acts very manly with his friends. This reinforces Judith Butlers idea of playing a certain role to fit in.

Alternative Men in Broadcast:

This advert subverts male gender performance because father and son are both portrayed washing the dishes  and cleaning the kitchen while the women sit back and watch. This subverts Judith Butlers's theory of gender performance because they're not playing the typical role in the media.

Traditional Females in E-Media:
This website is a typical representation of how women are pressurized from a young age, they're taught to play their gender role from a young age thus being able to fit in with the media's requirements. This also relates to Judith Butler because little girls are taught to care about their looks and their appearance.

Alternative Females in E-Media:
This subverts the typical representation of women because it's all about women being body builders therefore subverting the typical gender role of women,

Traditional Men in E-Media: 
This is a typical representation of how men should be portrayed in the media, body builders which is the role they're supposed to play to fit in with the media and the society.  

Alternative Men in E-Media:
This subverts the typical representation of men as it's all about gay men, men that act like females. This role doesn't fit the typical gender role, being a gay person isn't how males are brought up and sometimes looked down on in the society.  

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