Weekly NDM Story ..

Daily Mirror sales drop below 1m

http://www.theguardian.com/media/2014/jan/17/daily-mirror-sales-drop-below-1m

The Daily Mirror has fallen below 1m sales, the biggest faller in an otherwise broadly resilient daily national newspaper market in December. Last month the Trinity Mirror title's circulation fell 3.49% month on month to 965,248 copies, a 6.71% year-on-year decline. "The Daily Mirror was the only red-top to increase market share in 2013 and the title has now outperformed its market for 18 consecutive months," said a spokesman for parent company Trinity Mirror. "Additionally, today's Mirror is a much broader multi-platform news brand as we continue to accelerate our audience growth across all our digital platforms." Stablemate the Sunday Mirror fell through the 1m sales barrier for the first time in November.

The second biggest faller in December was Richard Desmond's Daily Star, down 2.96% month on month, which saw the title fall through the 500,000 mark. The Daily Star had a circulation of 491,726 in December, according to the latest Audit Bureau of Circulations report, published on Friday. The rest of the market performed resiliently with the Guardian the best performer, up 1.7% month on month, the only daily national newspaper to record a rise. It was the fourth month running that the MediaGuardian publisher increased circulation. The rise pushed the title, which is down just 0.56% year on year, back over the 200,000 sales mark. There were a string of solid performances from a number of nationals with the Telegraph, Independent, Daily Mail and Times all managing to keep month-on-month declines to less than 1%.

The Sun

Headline circulation: 2,043,810
Month-on-month change: -2.20%
Year-on-year change: -10.27%
Saturday edition: 2,378,033
Overseas: 15,865
The Sun recently revealed that it has more than 100,000 subscribers to its digital service Sun+

Daily Mail

Headline circulation: 1,740,960
Month-on-month change: -0.82%
Year-on-year change: -5.62%
Saturday: 2,353,090
Overseas: 66,162
Bulks: 91,223
Total UK paid-for sale: 1,583,565 (91% of total)

Daily Mirror

Headline circulation: 965,248
Month-on-month change: -3.49%
Year-on-year change: -6.71%
Saturday: 1,154,142
Overseas: 26,354
Bulks: 30,000
Total UK paid-for sale: 908,894 (94% of total)

Daily Star

Headline circulation: 491,726
Month-on-month change: -2.96%
Year-on-year change: -9.03%
Saturday: 442,725
Overseas: 4,264