How has the impact of new and digital media allow the audience to time shift and watch their programmes online such as BBC Iplayer and 4OD instead of following scheduled timing.
12- Consider theoretical perspectives in relation to the impact of new/ digital media in your case study. E.g. Representation of certain groups as a result of changes, Marxism & Hegemony, Liberal Pluralism, colonialism, audience theories etc.
Consider theoretical perspectives in relation to the impact of new and digital media (BBC iplayer, E-Media).
Marxist:
Marxism is the idea that hegemonic leaders have control of the audience, all the control and power is down to the media and the society. Audiences never have nor ever will have full control over watch they want and what they want to watch because sub-consciously the media have full power and control to influence the audience.
Pluralist:
Pluralism means that audiences believe audiences have full power over what they do and what they watch, they believe because of the developments in technology such as time-shifting and BBC iplayer they have all the power, being able to watch a programme wherever and whenever. Pluralist people are quite naive in the sense that audiences can't actually have full power, the media and society will always have a huge influence on the audience.
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