News Corp reveals plan to boost advertising following paywall launch
Rupert Murdoch's News Corp is aiming to increase the value of advertising across its newspaper websites, including the Sun and Times in the UK and the Wall Street Journal, by launching a private digital exchange to sell directly to advertisers. The move, which comes weeks after the Sun joined the ranks of Rupert Murdoch's titles in moving behind a digital paywall, will cut out the use of third-party ad networks which sell online ad space on the cheap.
- As News Corp has put titles such as the Times behind digital paywalls, traffic has dropped by as much as 90%.
- News Corp enjoys a strong direct relationship with its premier audience of affluent, engaged subscribers and users, while the exchange will allow advertisers to target a number of audience segments on a global scale via premium quality inventory and unique data," the company said in a statement.
Personally, I think it's a good idea because E-media is really successful therefore putting advertisements on online will ensure audiences, it'll attract more people thus making lots more money than putting the adverts on newspapers because they're dying out.
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