Sun on Sunday and the Sunday Mirror suffer sales drops after cover price hikes
The Sun on Sunday and the Sunday Mirror have both suffered sales drops at the weekend after their 10p cover price rises. Both newspaper have said to have had sales declines for more that 35 following the price rises and editorial revamps backed by advertising campaigns. The Sun on Sunday's circulation dropped 3.6% on the previous weekend to 1.85m copies, on 22 September, the first day of its 10p cover price rise to 70p, according to unofficial industry estimates. The weekend previously, however, when the Sunday Mirror introduced its price rise, its circulation is understood to have been about level compared to the week before.
- The Sun on Sunday reported an average weekly headline circulation of 1.92m copies in August, which was down 0.56% on the previous month and down 10.17% on the year.
- Trinity Mirror's Sunday Mirror, which increased its cover price from £1 to £1.10 the previous weekend, dropped 3.3% to about 1m.
- In the same month, the Sunday Mirror reported a headline circulation of 1.06m, up 1.72% on July and down 3.4% on the year.
- Sunday tabloid sales are understood to have been down generally last weekend, with the Daily Star Sunday dropping about 4%, the Mail on Sunday down 3% and the Sunday Express dipping 2.4%.
I personally can understand that raising the prizes of the newspapers will loose a wide range of audiences because you can get the same news online for free, not to forget that online newspapers are already more popular than the normal print newspapers, by raising the prizes just shows that slowly the print platform will die out.
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